Two names, Citroën and Lacoste, have come together with a shared vision - to cultivate boldness, creativity and optimism. The result of these common values: the new Citroën Lacoste Concept.
To be unveiled at the forthcoming Paris Motor Show, this new model is an emblem for a state-of-mind and a lifestyle. Clearly alluding to leisure and pleasure, it takes a simplified, no-nonsense approach to motoring - without forgetting refinement - and transports passengers to a lighter, fresher world.
The Citroën Lacoste Concept is both resolutely Citroën and typically Lacoste. Positioned at the crossroads of the automotive world, where fashion and sport meet, it makes a number of references to all three sectors. The technology on board also strikes a playful note, underlining the apparent paradox between design expertise and lightness of tone.
With its strong presence and joie de vivre, the high-tech and innovative Citroën Lacoste makes car travel an all-new experience and an incomparable adventure for the senses.
Pure, simple and laid-back, while remaining sophisticated, the Citroën Lacoste takes another step forward towards the car of the future - a vehicle aimed at putting an end to the "always more" mantra that often reigns in the automotive industry. The new model also fuels Citroën's thinking of focusing on the essentials to create original cars that are affordable and economical, while losing none of their ambition or motoring passion, notably through premium styling.
HEIGHTENED SENSATIONS
Sweeping away preconceived ideas on compact cars - with many being supposedly short on character - the new Citroën Lacoste proudly asserts that another way forward is possible.
Stylishly minimalist and elegantly laid-back, the Citroën Lacoste instantly attracts with its off-beat sports aesthetic. It features a high waistline; bulging and textured wings; minimum overhangs front and rear; and golf ball-style alloy wheels, placed in the furthest corners of the body.
After a longer inspection, it is this car's "open" physique that appeals - promising a fulfilling drive, while expressing a wealth of inventiveness and elegance.
Passengers enjoy an open-air experience thanks to the broad cut-outs that replace the front doors and the lack of a hard-top roof. Journeys in the Citroën Lacoste inevitably heighten the senses, much more than in a protective bubble that cuts occupants off from the world. As if these intense sensations weren't enough, the windscreen can also be lowered out of sight, providing a harmonious waistline around the entire cabin, front, back and sides.
The elegance of the Citroën Lacoste is underpinned by the choice of drivetrain. Rather than seeking enhanced driving sensations through flat-out speed, the Citroën Lacoste Concept opts for a 3-cylinder petrol engine with plenty of performance on tap to power a vehicle of this size and weight. With its light timbre, the flexible, economical and ecological powerplant is a perfect match for the car's "back to essentials" nature.
The Citroën Lacoste Concept respects the environment, not only by virtue of its engine, but also its design choices. Even with its large wheels, the Citroën Lacoste seems to "embrace" rather than confront nature. This impression takes concrete form in the subtle, undulating shape of the wheels, in an approach that suggests Citroën Lacoste drivers are playing with the elements for more fun.
SPONTANEOUS APPROACH
The fun-loving Citroën Lacoste brings familiar objects to mind. Some details make reference to the sporting world of the Lacoste brand. It boasts square relief designs that resemble sections of a tennis net on several parts of its body. The fairing that rises up from the underbody, at both the front and the rear, recalls the print left by a tennis shoe on a clay court.
CREATIVE & "MAGICAL" TECHNOLOGY
The Citroën Lacoste's two-spoke steering wheel impresses with its minimalist design, simplicity and size. When passengers board, the wheel can be moved from its normal position and located against the upper dashboard - an ingenious way of optimising access to the front bench.
Even the front and rear lights are discreet to the point of being almost invisible. Concealed under the car's dark blue bodywork, they can be seen only when illuminated. As well as providing visual purity, this design choice delivers a unique and almost magical sight.
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